How to Grow your Facial Therapy business
June 10, 2018
Providing facial services in a professional spa is a lucrative business if one will be persistent. When you are in the initial stages of your facial therapy career, it will be easier to give up than holding on as every customer who comes to the spa will want to have a more experienced therapist attend to her. Below is a guide on how you can grow your facial therapy career and become one of the most sought-after facial therapists:
- Be good at what you do: whenever a customer gives you a chance to carry out a facial treatment on her, give it your best. Do not give the client a chance to start wishing that he should have opted to get a more experienced therapist. Once a client is contented, he will ask for your services the next time he will need a facial and in this way, your journey to excellence will have begun.
- Stick to the spa premises even when you do not have a client: At times one will be tempted to go out in search of other commitments when there are no clients at the spa. The best option for an upcoming facial therapist is to stick to the spa’s premises even when you have nothing to do. A client may just come in and because you are the only one who is at the spa at that time, you will have a chance to work on her. Depending on the outcome, that client might become one of your most loyal customers for a very long time.
- Have a positive attitude: A spa that has many employees may at times get into disagreements and unhealthy arguments and one may be tempted to take sides. At other times, employees may gang up against the spa owner which may be very unhealthy for the business. As an upcoming facial therapist, you should ensure that you do not take sides.
- Market yourself: As an upcoming facial therapist, do not wait until a client comes to you. Tell people what you do through word of mouth as well as through social platforms such as Facebook, Twitter, and LinkedIn, among others.
If you have taken the extra step and set up your own professional facial therapy, you should ensure that you print brochures that will inform people regarding the services you offer at the spa. These brochures should be given to every client who comes to the spa. Efforts should also be made to distribute the brochures to cosmetics shops, boutiques, and any other business that is associated with the beauty industry.
Customers who refer other customers to the spa should also be given a form of incentive as a way of encouraging them to bring in more customers. In doing this, a customer will have a driving force to encourage others to come for facial therapy at the spa since she knows that she will also benefit. The incentive could be in form of discounts where a certain percentage will be deducted from the next facial treatment.