How to Succeed When Carrying out Waxing for Men
March 26, 2019
In the past, was only done by the female gender and a man wanting to have his hair removed by waxing was a rare occurrence and the only people that underwent this process were the celebrity males. These days, however, more men prefer to have a waxing process to help them stay free from unwanted hair for a longer duration. They will be able to take a walk along the beach bare-chested without attracting any undue attention as a result of excessive body hair.
Unlike the female clients who will be easily lured into a spa for a waxing procedure, having male clients in your waxing spa will demand more effort and extra skills. Below are some of the means that can be used to get more men to come to your spa for waxing:
- Use a masculine language: When selling out your waxing spa to male clients, do not use an enticing language. Men want to know the facts and also want an assurance that what you are offering will help in overcoming the problem of excessive hair growth. You should use terms such as saving time, being more hygienic, and also present waxing for men as a practical method of hair removal.
- Ensure that your spa has a masculine feel: do not decorate the waxing spa as though it is meant for the women. Use scents and colors that are neutral and also ensure that the decorations at the reception are neutral. You can put some male magazines at the reception as they will also make men feel more comfortable in the spa.
- Get a website running: You can put up a website that explains to the male clients about the entire process of waxing hair removal. This will help them to have an idea of what will be done to them when they book an appointment to have the waxing done. You should make the information on the website appear as though there is a special treatment that has been tailored for the male clients. This idea of getting something specifically for them will arouse their suspicion and a desire to experience it will pull them to your spa.
- In addition to creating an atmosphere for men in your spa, you should ensure that you do not leave the female waxing clients behind. Women have the power to bring in more male clients who could be their husbands, friends, or even close relatives. You can give them a form of incentives for every male client they will bring to your spa and this form of marketing will definitely bear many fruits.
Whenever you get a male client in your spa, ensure that you give the best services so that he will become a return client. Unlike female clients who will rush to the newly opened spa despite how good the services they are getting from their current spa are, men tend to stick around for a long time, unless you give them a reason to move away from your spa by lowering the quality of the services you are providing. As long as you give them the royal treatment they desire, a waxing for men business will never run short of customers.